A Breakthrough Invention The Segway Human Transporter

What was once a mysterious invention created by Dean Kamen — which had everyone speculating as to what it was —  is now known as the Segway Human Transporter, the first self-balancing, electric-powered transportation machine. The Segway Human Transporter is a personal transport device that uses five gyroscopes and a built-in computer to remain upright. The Unveiling The Segway Human Transporter was unveiled to the public on Dec. 3, 2001, in Bryant Park in New York City on the ABC News morning program Good Morning America. The first Segway Human Transporter used no brakes and did a nifty 12 mph. The speed and direction (including stopping) were controlled by the rider shifting weight and a manual turning mechanism on one of the handlebars. The initial public demonstrations showed that the Segway could travel smoothly across pavement, gravel, grass and small obstacles. Dynamic Stabilization Dean Kamens team developed a breakthrough technology the company termed Dynamic Stabilization, which is the essence of the Segway. Dynamic Stabilization enables Segway self-balancing emulation to work seamlessly with the bodys movements. Gyroscopes and tilt sensors in the Segway HT monitor a users center of gravity about 100 times a second. When a person leans slightly forward, the Segway HT moves forward. When leaning back, the Segway moves back. One battery charge (at a cost of 10 cents) lasts 15 miles, and the 65-pound Segway HT can run over your toes without causing you harm. The U.S. Postal Service, the National Park Service and the city of Atlanta field tested the invention. The consumer was able to buy the Segway in the year 2003 at an initial cost of $3,000. Segway produced three distinct initial models: the i-series, the e-series, and the p-series. However, in 2006 Segway discontinued all previous models and announced its second-generation designs. The i2 and x2 also allowed users to steer by leaning the handlebars to the right or left, which matched users leaning forward and backward to accelerate and decelerate.   Dean Kamen and Ginger The following article was written in 2000 when the Segway Human Transporter was a mysterious invention known only by its codename, Ginger. A book proposal has heightened the intrigue about a secret invention touted as being bigger than the Internet or the PC, and Dean Kamen is the inventor. The article states that Ginger is not a medical device, even though Kamen has created many medical innovations. Ginger is supposed to be a fun invention that comes in two models, Metro and Pro, will cost about $,2000 and be an easy sell. Ginger will also revolutionize city planning, create an upheaval in several existing industries and may be an environmentally friendly product. The world has a new buzz. Dean Kamen, a renowned  inventor, and visionary who holds more than 100 US patents has invented a breakthrough device,  code-named  Ginger. My best guess, after looking  over  the patents Dean Kamen now holds and after reading about the  inventor,  is that Ginger is a transportation device that flies and requires no gasoline. My impression of Mr. Kamen is that he is an inventor in the best sense of the word — his inventions improve lives and the man cares about the future welfare of the world. Whatever Ginger really is, my intuition tells me that Ginger will make the impact that all the hype claims it will.

To What Extent Can Eddie Be Described as a Tragic Hero in...

In writing ‘A View from the Bridge, Arthur Miller wanted to create a modern Greek tragedy. An Ancient Greek tragedy was a play where fate brings about the downfall of the characters involved. It has many other generic features which Miller has incorporated into his modern version. The character of Alfieri is used in the traditional chorus role, and Eddie is often likened to a tragic hero, the main character who contributes to their own downfall through a flawed personality, typically described as their tragic flaw. The traditional Greek tragedies would have been performed in amphitheatres, in which the audience would look down on the actors. Not only is this similar to the way Alfieri looks down from the bridge, it is also similar to†¦show more content†¦Eddie tells Catherine the story of Vinny Bolzano, a boy who ‘snitched to the immigration about ‘an uncle they were hidin in the house, who was then publicly humiliated by his own family and was not seen in the a rea since. This is an example of how the community functions, as Vinnys actions were against what they considered right, so he was duly punished. This has extra significance in play as it is later something that Eddie lowers himself to doing. The story is told to be remembered so that when Eddie later does the same as what Vinny did, the change in him is very evident. Eddie tells Catherine that ‘you can quicker get back a million dollars that was stole than a word you gave away and with this sound advice Eddie gains the audiences respect. Although Eddie is at first shown to care for Catherine as a father cares for a daughter, after a few early suggestions that he is in fact too possessive in the opening scene, the play develops to show that Eddie has too much love for Catherine. Although on the surface Eddies tragic flaw appears to be his inability to compromise, his real tragic flaw is shown to be this too great a love for Catherine, which, sparked by her romance with Rodolpho, leads to his downfall. Eddies first hint to suggest that the love is too depp is when he tells Catherine she is ‘walkin wavy. ‘I dont like the looks theyre giving you in theShow MoreRelatedHow far do you agree with the view that the tragedies in ‘Ethan Frome’ and ‘A View from the Bridge’ are brought about by individual characters rather 2084 Words   |  9 PagesWithin A View from the Bridge and Ethan Frome the main protagonists are tragic figures. The origin of a tragedy comes from Greece, where the basis of the idea was a drama in which the protagonist is overcome by some superior force or extreme circumstance; this usually resulted in either disaster or death. As is true to most Greek tragedies the ending of the shown before the downfall itself. Most victims of tragedy were written to be of a high stature such as royalty, yet both Ethan Frome and Eddie CarboneRead MoreProject Mgmt296381 Words   |  1186 Pageswith teaching awards from both the Oregon State University MBA program and the University of Oregon Executive MBA program. He has been a member of the Portland, Oregon, chapter of the Project Management Institute since 1984. In 1995 he worked as a Fulbright scholar with faculty at the Krakow Academy of Economics on modernizing Polish business education. In 2005 he was a visiting professor at Chulalongkorn University in Bangkok, Thailand. He received a B.A. in psychology from Claremont McKenna CollegeRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesMANAGE R ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara ®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright  © 2009, 2006, 2004, 2001Read MoreFundamentals of Hrm263904 Words   |  1056 Pagessave money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student support from an experienced

Sexual Appeal Approach in Product Promotion

Question: Discuss about theSexual Appeal Approach in Product Promotion. Answer: Introduction: The sexual appeal approach in product promotion is referred to the eroticized imagery of women to provoke the ego of men and entice them for purchasing the products. This particular business approach is so pervasive that it uses women model to expose some curvature of their posteriors to attract more customer for their business. The sexual appeal approach has been trend for product promotion activities across the world for a long time. This particular marketing strategy has been implemented in the sport promotion of International market. In this context, this article aims to discuss the background of sexual appeal approach in product promotion. It also indicates the ethical consideration of implementing the sexual appeal approach. In addition, it also identifies the implementation practice concerning the sex appeal approach in India. Furthermore, it reveals the implications of sexual appeal approach in product promotion in India. Background of the Sex Appeal in Product Promotion: The sexual appeal approach has been used in the product promotion since the last quarter of 18th century. The major tools for using the sexual appeal approach have been illustration of attractive women as well as woodcuts. Generally, it has been identified that tobacco, tonics as well as saloons brands implemented this marketing strategy in a significant fashion. It was claimed by various companies that the sexual appeal has a tremendous influence on increasing the sales as well as consumer interest (Wee, Choong Tambyah, 1995). For instance, the earliest use of sex appeal was conducted by the Pearl Tobacco brand in the year of 1871. It offered sexually provoking trading cards inside the W. Duke Sons cigarette packet, which transformed the company in to leading brand within two decades. There has been lots of other implementation of sex appeal approach conducted by sex and soap, condom, garments companies. The major examples are promotion of Woodburys Facial Soap, KamaSutra condom, Benetton garments and Calvin Klein jeans Company (Adhikari, 2016). After this long journey of two centuries the sexual appeal approach is still proved as most significant marketing strategy for communicating with the market place. Ethical Consideration of Using Sex Appeal in Product Promotion: It is commonly considered that the marketing is highly dependent on unethical practice. The complexity of this particular discussion gets a notch higher when the sex appeal approach is mixed with the teen segment. In the current world of literacy the advertisements are not judged based on philosophical statement but the associated complaint or feedback (Putrevu, Swimberghek, 2013). Therefore, the advertisers must develop their product promotion according to the ethical judgment of the society. In the Indian market it has been noticed that women are still represented as the dormant character in the advertisement. The advertisers must keep in mind that the sexual superiority indication is offense to the women right. As media plays a significant role in the societys perception development they cannot use women as mare sex object in their product promotion (Peloza, White Shang, 2013). In addition to that, the advertisers must not use women for just creating a sexual allure to the product promotion. Furthermore, the advertise practitioner has no control over the watching audiences. Therefore, they should not include sexual innuendo in the teen segment as it will provide a wrong indication in this cognitive development stage. Sex Appeal Implementation Practice in Product Promotion in India: The study on the sexual appeal implementation practice in India reveals that the women have been noticed to be used in household, bathroom and kitchen product promotion as a main character (Shimp Andrews, 2012). However, the on-camera representatives of the product as well as voice-overs are male. On the one hand, the male are observe to represent the authoritative as well as independent roles whereas the female were presented as dormant character in the advertisement. Moreover, it has been observed that females are observed to obtain approval from family members whereas the male are noted to gain approval from their friends. It clearly indicates an attempt to establish the gender superiority in Indian society that often misguided the consumers as they consider it natural order of the society (Percy Rosenbaum-Elliott, 2016). It has been also observed that majority of the advertisement tend to portray the female character as a sex object or a means of stroking the ego of the consume rs. In most of time the advertisement uses women for recreational purpose rather than decorative purpose. However, the contemporary argument has forced the companies to use the women in more authoritative role, albeit it is limited to the female used products promotions. Sex Appeal Implication in Product Promotion in India: The advertising industry highly emphasize on the proverb sex sell that establishes the importance as well as dependence of product promotion on the sexual appeal approach. The extensive study on the consumer behavior has explicitly indicated that majority of the consumers get aroused from the product promotion that has used sexual appeal approach. It is observed that this arousal creates a high recognition of the sexual content associated with the product promotion and thereby the brand (Bharti Kumar, 2016). This recognition ultimately generates the sales of the product. However, it is argued by (Shanthi Thiyagarajan, 2012) that despite the high sales the consumer focus on remembering the brand itself not for its feature but its sexual advertisement. It apparently deludes the importance of the product while maintaining the image of sexual innuendo. The current study on the consumer reaction reveals that the young women compare them with the models of the advertisement. The idealized images of will definitely lower their self-satisfaction and raise the standard of their physical attractiveness. In addition to that, it is observed that the young men and women immensely perceive the advertisement scenario as the proper order society context. Therefore, the use of dormant role will hinder the position of women in the society. Indian Regulation Regarding Sexual Approach in Product Promotion: The regulation regarding the sexual appeal approach as the product promotion is highly vague and confusing in India. On the one hand the Indecent Representation of Women (Prohibition) Act 1986 restricts the advertisers to use women in any advertising scene for creating vulgar and obscene role (Eko, 2016). On the other hand, it also offers the scope for the creative advertisers to use women as an icon of dormant sex object in the product promotion. The advertisement in India is mainly monitored by Board of Censors before realizing. Censor only focus on the use of sexual scenes in advertisement in terms of their relevance with the advertisement theme at a whole (Trehan Singh, 2013). This particular condition presents a great opportunity for the sensitive as well as serious minded aesthetic advertisement creator to construct a turnaround way to use women for the same purpose. The Censor in India fails to perceive that media just have to indicate their message as opposed to directly exposing the women to nudity and vulgar role. In t has been observed that advertisers more often overlook the contemporary societal norms as well as changing value system at the time of following sex appeal approach of product promotion (Nettelhorst Brannon, 2012). Recommended Practice in Sexual Approach in Product Promotion: It is highly important to apprise the audiences in the case of putting sexual innuendo in the advertisement. The moral intricacy of sexual appeal approach must be recognized by the advertising practitioners as well as media. In this situation, the advertisers need to integrate this facet of fact at the time of developing this commercial promotion. In this context (Wolf, 2013) argued that the ethical consideration is flowing concept and it can transform with the passing of time. Therefore, it is evident that the appropriateness as well as acceptance of the sexual appeal approach in the society must also transform along with the perspective of the society members or audiences. Considering the above facts it can be assumed that the most ethically sound practice would be first review the perception of the base audience. It will evidently help the advertisers to understand the proper guideline at the time of developing advertisement. Moreover, it has been also considered that in the contemporary world the men and women are free to make their choice independently, fairly as well as equally. Therefore, the advertisement practitioners must not indicate any sexual dominance or superiority in their commercial promotion. Conclusion: It can be observed from the above-discussed article that product promotion is significant part of developing the perception of the consumers. It not only creates the preference of the customer with respect to products but also the societal order. The female are often used in the advertisement as a dormant character as well as sex object to create sexual energy among the customer. This sexual energy develops significant product recognition among the consumers. As the censor mostly focuses on the obscene footage on the product promotion, the advertisers tend to create sexual innuendo for the same purpose. It hinders the societal position of the women and creates negative impact on the young customers. The advertisers should follow a more ethical approach by using women in more authoritative role and shunning the sexual appeal approach from the marketing practices. Reference List: Adhikari, H. (2016). Media Using Womens Body as a tool of Consumersim: A Study on Women in Event Management in India. Journal of Gender and Power, 79. Bharti, G., Kumar, K. (2016). Portrayal of Women in Indian Cinema and Print Media: Socio-Psychological Perspective. IJAR, 2(6), 545-552. Eko, L. (2016). Regulation of Sex-Themed Visual Imagery in India. In The Regulation of Sex-Themed Visual Imagery (pp. 77-86). Palgrave Macmillan US. Nettelhorst, S. C., Brannon, L. A. (2012). The effect of advertisement choice, sex, and need for cognition on attention. Computers in Human Behavior, 28(4), 1315-1320. Peloza, J., White, K., Shang, J. (2013). Good and guilt-free: The role of self-accountability in influencing preferences for products with ethical attributes. Journal of Marketing, 77(1), 104-119. Percy, L., Rosenbaum-Elliott, R. (2016). Strategic advertising management. Oxford University Press. Putrevu, S., Swimberghek, K. (2013). The influence of religiosity on consumer ethical judgments and responses toward sexual appeals. Journal of business ethics, 115(2), 351-365. Shanthi, P., Thiyagarajan, S. (2012). Impact of viewers perception on effectiveness of couple image sex appeal advertisements. Studies, 4(1). Shimp, T. A., Andrews, J. C. (2012). Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Trehan, K., Singh, G. K. (2013). Deceptive practices in Indian advertising: a content analysis of print and television advertisements violating the guidelines of advertising Standard Council of India. International Journal of Business Ethics in Developing Economies, 2(1), 30. Wee, C. H., Choong, M. L., Tambyah, S. K. (1995). Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia. International Marketing Review, 12(1), 49-64. Wolf, N. (2013). The beauty myth: How images of beauty are used against women. Random House.

Promotional Strategy IMC for given Product

Introduction The following essay is the analysis of Porsche Dubai promotion strategy. The study contains suggestions on how the company may improve its integrated marketing communication program in order to increase its sales.Advertising We will write a custom essay sample on Promotional Strategy IMC for given Product specifically for you for only $16.05 $11/page Learn More The integrated marketing communication is a marketing strategy that incorporates all the aspects of marketing with an aim of increasing the brand visibility and sales. Market trend changes in different marketing strategies incorporated all together are crucial to ensure that the company promotes its products to boost its sales’ volume. The Analysis Porsche Dubai distributorship belongs to Al Nabooda Automobiles LLC that also owns the distributorship of other luxury cars, such as Audi and Lamborghini. The German based manufacturers of Porsche consider Dubai as one of the best ma rkets for luxury cars due to its high population with high disposable income. The company, therefore, has its own approach to market Porsche vehicles in Dubai (Alnoor 6). After analyzing the marketing mix of the company communication strategies in Dubai, the following are the results brought out based on the work done by the company. It indicates that the organization’s results are achieved from the activities done in the company, which are intended to promote the brand and create a positive image (Alnoor 6). In marketing Porsche in Dubai, the product as part of the marketing mix is perfectly designed to satisfy all the members of the society. It is a luxury sports car with high speed and efficiency levels (Kerry 107). Due to the good infrastructure-allowing racing of cars, the vehicle is particularly developed to suit Dubai with its desert terrain. Due to the high number of the millionaires in Dubai, especially the nationals, there is a high demand for the sports and luxury cars as they portray prestige. The fact that one has to wait for a year after ordering the car indicates the scarcity of the car in the market which increases its value as the laws of demands and supply dictate. The design and luxurious image of the car are great marketing tools for the company (Strokes 65).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The other major marketing mix tool applied by the Porsche Dubai is that of place. The company distributorship is located in Sheikh Zayed road, Dubai. The attractive showroom covers an area of nine thousand square feet, and offers a real customer experience to its clients by displaying different Porsche models. The financial section division has its own location where customers can make withdrawals and deposits in case they want to buy the automobile. There is a customer service and marketing departments where the customers may enquire and seek for clarifications (Khalifa 8). Concerning price as a marketing mix tool used by the company, the price of the luxury cars is very high as they are designed for the high-end market. Porsche is one of the most expensive vehicles; this makes it inaccessible to many people, but it increases its demands among luxury lovers and those seeking for prestige to reflect their high status (Khalifa 8). The promotion aspect of the marketing mix of Porsche is one of the most effective and the most used tool of marketing by the company. The company has various promotional activities intended to increase the product awareness as well as brand visibility. Some of these promotional activities include the Porsche World Road show that is intended to bring together Porsche lovers. The road show is an event where the product’s fans and the potential buyers are given an opportunity to test the luxury cars. At the same time, they interact with the product engineers and experts who demonstrate w ays of utilizing the car to the maximum. Another promotional strategy of the company is to attract a traditional sponsor of the Dubai Tennis League, which is held every year. The championship offers the company to market its products to the young rich people who are the potential buyers. The enthusiasm and the atmosphere generated by the Porsche popularize the car among the young people. The sponsorship of the event assists in creating brand awareness and brand visibility (Khalifa 7). As a part of the Porsche promotions, the company sponsors Porsche GTS Cup, which is a racing cup where the Porsche enthusiasts and owners compete among themselves in sporting races. The event helps gain customer loyalty and increases the positive image of the brand. The race aids to place the product as one of the best racing and sports car of choice in Dubai (Alnoor 4).Advertising We will write a custom essay sample on Promotional Strategy IMC for given Product specifically for you for only $16.05 $11/page Learn More Other than this, the company engages in promoting Porsche through extended warranty offers to the owners of the vehicle. The company has one of the longest car warranty policies of three years that is renewable. This makes the product reliable, and the customers are less worried about the car malfunctioning due to the long warranty. Unlike other dealers who offer one-year warranty, the warranty assures buyers of a better quality of service once the vehicle gets a problem. The warranty is also renewable after the three years if the customer still owns the vehicle (Khalifa 7). The long warranty period makes the Porsche dealership in Dubai have a long-term relationship with the customers, thereby enhancing customer’s loyalty. This explains why the company’s dealership is the most successful in terms of sale compared to any other Porsche dealership across the world. The strong connection between the customer and the manufactur er has led to the creation of PORSCHE Club where the owners of the car enjoy special treatment by the company in terms of repair and export of spare parts. The company also hosts dinners for the cars owners and provides them with an opportunity to share their experiences. This ensures promotion of the brand and customer loyalty (Khalifa 6). As part of its sales program, the company has different designs of Porsche sports car, thereby giving the owners an opportunity to harness and enjoy various designs of the product that will meet their needs. This also serves as an up selling sales strategy of the company where the company offers new designs to the existing customers. The company is a major sponsor of the Dubai golf championships. Golf being a luxury sport attracts the attention of the majority of people with disposable income. Sponsoring this event creates appositive brand image for the target market in the country. The event also offers an opportunity for the company to display its product to the public and position it as a high-end luxury product (Khalifa 6). The marketing strategies of the dealership are excellent though the recent global financial crises made a large number of people adjust their budgets to cope with the recession. This affected the performance of the company in Dubai like in other parts of the world. This calls for the company to strategize its marketing mix to handle the global crises. The integrated marketing communication will certainly suit the company even after the recession (Strokes 19).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Anther reason why the company is in need of the integrated marketing communication is due to the entry of other luxury models in the Dubai market. Due to the high number of people living in Dubai with high disposable income, many companies dealing with luxury cars have entered the Dubai market of the luxury cars making it more competitive than ever. The company has to look for a comprehensive marketing strategy to ensure that the high demand of the product experienced previously does not subside. Competing brands are the Volkswagen, Rolls Royce, Lamborghini, Audi, and Mercedes s- Class and Bentley (Khalifa 9). The changing demographics of Dubai indicate change in the market trends. In the past, only the nationals would buy the luxury vehicles. However, nowadays, due to the increased and diversified economy, even the expatriate workers have high disposable income and become some of the new buyers of the luxury vehicles. Other than the oil industry, the positioning of Dubai as a major international market has enabled the expatriates to have high income. The company must decide how to reach out to these buyers. This spells out why integrated marketing communication is imperative for the company. Considering the fact that the process of manufacturing the vehicles takes one year after the customer has made an order, there is need for the company to have an integrated marketing communication system to ensure that the potential buyers are not discouraged by the long waiting and do not buy cars from other dealerships. The integrated marketing will ensure that the customers are attended to it an appropriate manner. With the increased competition, the company must look for new ways of maintaining customer loyalty as the new entrants in the market may gain the customers over the existing brands. The integrated marketing will suit the company’s need to maintain the existing customers through integrated marketing communication systems (Khalifa 6). The following part of the essay will deal with the integrated marketing communication strategies necessary to ensure that the company succeeds and attains its objective of selling 300 vehicles every month by the year 2018. This can only be achieved when there are proper marketing mechanisms intended to reach out to the emerging market. The strategy must incorporate loyalty programs to satisfy the existing and forthcoming customers, which is very necessary (Khalifa 7). The integrated marketing communication is a radical marketing approach which is imperative for the company involved to ensure that the senior managers participate in the plan. In case of Porsche, some of the dealerships managers need to participate in the integrated marketing as without their input, the marketing efforts may experience challenges. The support of integrated communication program by all managers is crucial as it enhances cooperation among all the departments involved in the marketing process (Khalifa 6). Another important aspect of integrated marketing communication is that the company must have proper internal communication mechanism aimed at ensuring that the departments involved in marketing activity participate in the work. This is important as it enables the company to move ahead in marketing campaign. The internal communication places the company in a situation where the market moves ahead and graduates to the necessary authorities. The next important aspect of the business is to ensure the relevance of the brand (Fill 23). For the integrated marketing communication to be effective in Porsche Dubai, all the departments need to work together to ensure that there is integrated marketing. This is where the company marketing aspects come together with the aim of creating a common front. The common front implies similarity of logos, colors, and typefaces associated with the brand. This is especially important for Porsche brand as the dealership in Dubai also owns dealership for other types of vehic les. Differentiating the vehicles through similar colors and logos, even if their design is different, is imperative (Fill 28). The other major factor in the marketing strategy is to prepare an integrated marketing communication budget. The budget helps in determining the amount of resources needed in the integrated marketing communication. Determining the resources enables the department to focus on cost effective means of marketing, while achieving the best possible results. The integrated budget has to take care of advertising, public relations and promotional activities intended to promote the brand. Integrated marketing requires many resources due to the complexity and integration of all marketing activities into one front (Clow 17). For the integrated marketing communication for Porsche Dubai to be effective, the existing customers must be a part of it. Integrated marketing focuses on data and trends in the market as the satisfied customers have a lot to tell about the brand, and their feedback is very important. Including them in the marketing strategy is important as their testimonials are significant in enhancing the brand visibility and advertising the company brand all over the world (Clow 19). Having put all the mechanisms that support the integrated marketing communication mechanism in place, it is important to formulate better strategies than those previously implemented to reach out to the consumers. Integrated marketing communication is appropriate when it is used to market Porsche in Dubai. The first aspect, when formulating the marketing strategy, is to carry out a research on the market. The research is critical in integrated marketing communication as it provides an insight into the consumer behaviors. It also helps identify the target market of the product without which the work may not be achieved. Identifying the target market is necessary as it ensures that the strategies are formulated with a certain aim of reaching out to the right pe ople. The target market of Porsche is the high-end market with high levels of disposable income. Most of the potential customers earn income and are willing and able to purchase the products at the market price. As indicated earlier, the increased number of the people with disposable income in Dubai calls for the integrated marketing to reach out to all of them. The study will explore the behaviors, tastes as well as preferences of the people with high disposable income. After conducting the market research, the company must use the information derived from it to analyze the behaviors of the target market and look for the ways of the target marketing. The target marketing is a strategy where the messages sent out are not meant for all and sundry but for the people with high disposable income. From the research, information, such as the kind of magazines the people in the target market read, the sports they participate in and the television channels they watch, is very important. Thi s is because in advertising, choosing the appropriate channel of communication to reach out to the target group will be of great importance. The customers will be persuaded to purchase the products in order to meet their needs. Identifying the target group behaviors helps in formulating the events and sponsorships that will expose Porsche brand to the potential buyers (Clow 48). As part of integrated marketing communication, strategy of the company must ensure that it is visible to the growing online community (Pickton 32). Use of websites and Facebook as part of marketing is very important as it helps reach out to the adherents and fans of the model. It also provides a good opportunity for the company to market its products as well as predict the target market (Clow 37). Integrated marketing communication must also take into consideration the need of the company to work together with the manufacturing department. According to the Porsche selling strategy, the customers wait for a o ne year period for the delivery of the car model. With the increased competition, the company manufacturers need to increase the elasticity of demand so that it may handle the increasing orders for the cars. Failure to reduce the waiting period may act as a deterrent to the marketing activities as an increase in the number of vehicles ordered may result in an increased period of waiting (Clow 76). The sponsorships are also an important part of integrated marketing communication because other than offering brand visibility, the sponsorship activities expose the company brand to the public and target group of people. Attracting the Porsche sponsorship of Dubai golf tournament is an important marketing strategy, considering the fact that golf is a luxurious sport, and its participants may have interest in luxurious cars. Sponsorship of any event, which attracts participation, and attention of people with high disposable income are significant for a company (Kerry 7). Showroom marketing is another important integrated marketing communication strategy. The people who visit the showroom are considered as the potential buyers. The attractiveness of the show room is imperative as it needs to have good communication mechanisms to portray or communicate with the buyers (Pickton 29). The visitors are looking for more information, thus the availability of brochures as well as manuals to distribute among the visitors is of high importance. The showroom also provides an opportunity for the company to promote its events, such as the annual road show where the interested buyers get an opportunity to test the cars. It is also an opportunity for the attendants to address the concerns of the potential buyers, such as the price and the warranty issues (Kerry 21). The Porsche members club is an important aspect of integrated marketing communication as it provides an avenue for the company to maintain customer loyalty. Sponsoring dinners and events for the members as well as renewi ng warranty assist the company not only to have the buyers but also sell the new models to the existing ones (Kerry 26). Conclusion Using the integrated marketing is important for any company as it ensures an appropriate time for the brand to address its marketing strategies as well as increase its sales. The integrated marketing communication enables the company to reach out to its potential customers through cost effective methods. It also brings together all the departments as all the aspects of the company play their role in marketing and communicating with the buyers. Works Cited Alnoor, Said. â€Å"Porsche Dubai Road Show A Success.† Dubai Luxury. 7(2008): 6-7. Print Clow, Kenneth. Integrated Advertising For Luxury Items. New Jersey: Prentice Hall. 2003. Print Clow, Kenneth. Integrated Advertising, Promotion, and Marketing Communications 3rd edition. Pearson Education. 2007. Print Fill, Chris. Marketing Communications: Contexts, Strategies and Applications. New York: Pr entice Hall. 2001. Print Kerry, Donald. Integrated Advertising, Promotion, and Marketing Communications , pp. 107. New York: Prentice Hall, 2007. Print Khalifa, Husein. â€Å"Porsche Sponsors Dinner for the Car Owners.† Dubai Luxury. 6(2011): 8-9. Print. Khalifa, Husein. â€Å"Threats of Luxury Car Market in Dubai.† Dubai Luxury. 3(2011): 8-9. Print. Broderick, Amada Pickton, David. Integrated Marketing Communications. New York: Prentice Hall, 2000. Print Strokes, Rob. EMarketing: The Essential Guide To Online Marketing. New Jersey: McGraw Hill, 2008. Print This essay on Promotional Strategy IMC for given Product was written and submitted by user Brooklynn Barlow to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Hydrogen Peroxide free essay sample

The same reaction is catalysed by the  enzyme  catalase, found in the  liver, whose main function in the body is the removal of toxic byproducts ofmetabolism  and the reduction of  oxidative stress. The decomposition occurs more rapidly in  alkali, so  acid  is often added as a stabilizer. The liberation of oxygen and energy in the decomposition has dangerous side-effects. Spilling high concentrations of hydrogen peroxide on a flammable substance can cause an immediate fire, which is further fueled by the oxygen released by the decomposing hydrogen peroxide. High test peroxide, or HTP (also called high-strength peroxide) must be stored in a suitable, vented container to prevent the buildup of oxygen gas, which would otherwise lead to the eventual rupture of the container. In the presence of certain catalysts, such as  Fe2+  or  Ti3+, the decomposition may take a different path, with  free radicals  such as HO · (hydroxyl) and HOO · (hydroperoxyl) being formed. We will write a custom essay sample on Hydrogen Peroxide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A combination of  H2O2  and  Fe2+  is known as  Fentons reagent. A common concentration for hydrogen peroxide is  20-volume, which means that, when 1 volume of hydrogen eroxide is decomposed, it produces 20 volumes of oxygen. A  20-volumeconcentration of hydrogen peroxide is equivalent to 1. 667  mol/dm3  (Molar solution) or about 6%. Redox reactions In acidic solutions,  H2O2  is one of the most powerful oxidizers known—stronger than  chlorine,  chlorine dioxide, and  potassium permanganate. Also, through catalysis,  H2O2  can be converted intohydroxyl radicals  (†¢OH), which are highly reactive. Oxidant/Reduced product| Oxidation  potential, V| Fluorine/Hydrogen fluoride| 3. 0| Ozone/Oxygen| 2. 1| Hydrogen peroxide/Water| 1. 8| Potassium permanganate/Manganese dioxide. Chlorine dioxide/HClO| 1. 5| Chlorine/Chloride| 1. 4| In aqueous solutions, hydrogen peroxide can oxidize or reduce a variety of inorganic ions. When it acts as a reducing agent,  oxygen  gas is also produced. In  acidic  solutions  Fe2+  is oxidized to  Fe3+  (hydrogen peroxide acting as an oxidizing agent), 2  Fe2+(aq) +  H2O2  + 2  H+(aq) 2  Fe3+(aq) + 2H2O(l) and  sulfite  (SO2? 3) is oxidized to  sulfate  (SO2? 4). However,  potassium permanganate  is reduced to  Mn2+  by acidic  H2O2. Under  alkaline  conditions, however, some of these reactions reverse; for example,  Mn2+  is oxidized to  Mn4+  (as  MnO2). Other examples of hydrogen peroxides action as a reducing agent are reaction with  sodium hypochlorite  or  potassium permanganate, which is a convenient method for preparing  oxygen  in the laboratory. NaOCl +  H2O2  Ã‚  O2  + NaCl +  H2O 2  KMnO4  + 3  H2O2   2  MnO2  + 2 KOH + 2  H2O  + 3  O2 Hydrogen peroxide is frequently used as an  oxidizing agent  in organic chemistry. One application is for the oxidation of  thioethers  to  sulfoxides. For example,  methyl phenyl sulfidecan be readily oxidized in high yield to  methyl phenyl sulfoxide: Ph? S? CH3  +  H2O2   Ph? S(O)? CH3  +  H2O Alkaline hydrogen peroxide is used for  epoxidation  of electron-deficient alkenes such as  acrylic acids, and also for oxidation of  alkylboranes  to  alcohols, the second step of  hydroboration-oxidation. Formation of peroxide compounds Hydrogen peroxide is a weak acid, and it can form  hydroperoxide  or  peroxide  salts  or derivatives of many metals. For example, on addition to an aqueous solution of  chromic acid  (CrO3) or acidic solutions of dichromate salts, it will form an unstable blue peroxide CrO(O2)2. In aqueous solution it rapidly decomposes to form oxygen gas and chromium salts. It can also produce peroxoanions by reaction with  anions; for example, reaction with  borax  leads to  sodium perborate, a bleach used in laundry detergents: Na2B4O7  + 4  H2O2  + 2 NaOH 2  Na2B2O4(OH)4  +  H2O H2O2  converts  carboxylic acids  (RCOOH) into peroxy acids (RCOOOH), which are themselves used as oxidizing agents. Hydrogen peroxide reacts with  acetone  to form  acetone peroxide, and it interacts with  ozone  to form  hydrogen trioxide, also known as  trioxidane. Reaction with  urea  produces  carbamide peroxide, used for whitening teeth. An acid-base adduct with  triphenylphosphine oxide  is a useful carrier for  H2O2  in some reactions. Alkalinity Hydrogen peroxide can still form adducts with very strong acids. The  superacid  HF/SbF5  forms unstable compounds containing the  [H3O2]+  ion. Domestic uses * Diluted  H2O2  (between 3% and 8%) is used to bleach human  hair  when mixed with  ammonium hydroxide, hence the phrase peroxide blonde. * It is absorbed by  skin  upon contact and creates a local skin  capillary  embolism  that appears as a temporary whitening of the skin. * It is used to whiten  bones  that are to be put on display. 3%  H2O2  is effective at treating fresh (red) blood-stains in clothing and on other items. It must be applied to clothing before blood stains can be accidentally set with heated water. Cold water and soap are then used to remove the peroxide treated  blood. Some horticulturalists and users of  hydroponics  advocate the use of weak hydrogen peroxide solution in watering solutions. Its spontaneous decomposition releases oxygen that enhances a plants root development and helps to treat  root rot  (cellular root death due to lack of oxygen) and a variety of other pests. Laboratory tests conducted by fish culturists in recent years have demonstrated that common household hydrogen peroxide can be used safely to provide oxygen for small fish. Hydrogen peroxide releases oxygen by decomposition when it is exposed to  catalysts  such as  manganese dioxide. * Hydrogen peroxide is a strong oxidizer effective in controlling sulfide and organic-related odors in wastewater collection and treatment systems. It is typically applied to a wastewater system where there is a retention time of 30 minutes to 5 hours before hydrogen sulfide is released.

Peer Pressure Essays

Peer Pressure Essays Peer Pressure Essay Peer Pressure Essay HOW CAN PEER PRESSURE IMPACT NEGATIVELY ON TEENAGERS? Candidates Name: Kadian Chambers Candidates Form: 11:3 Candidates School: Excelsior High Teacher’s Name: Mrs. Smith TABLE OF CONTENTS INTRODUCTION STATEMENT OF PROBLEM REASONS FOR SELECTING TOPIC METHOD OF INVESTIGATION INSTRUMENT USED TO COLLECT DATA PROCEDURES FOR DATA COLLECTION PRESENTATION OF DATA ANALYSIS AND INTERPRETATION OF DATA FINDINGS RECOMMENDATIONS BIB LIOGRAPHY INTRODUCTION I have been a student of the Excelsior High School for four (4) to five (5) years now and I have noticed that teachers and parents are complaining about there child(ren) academic performances are being decreased due to peer pressure. This School Based Assignment consists of one of the many issues that is occurring within the Excelsior High School. Along with how its affecting students and a few suggestions on how this matter can be solved. STATEMENT OF PROBLEM How does peer pressure affects teenager’s academic performance? REASONS FOR SELECTING TOPIC The reason I selected this topic was because I have noticed that adolescence nowadays are under the influence of their peers. Not only that but there have been numerous occasions where parents and teachers are complaining that some adolescence academic performance level has decreased due to the high impact of their peer groups. METHOD OF INVESTIGATION In order to collect data from the survey, I have decided to use printed questionnaires. Questionnaires, as a tool of collecting data have a number of advantages: 1. It requires time to be completed. 2. It can be done at the confidence of the persons required to have it completed. 3. It guarantees total confidentiality since respondents are not allowed to attach their names. INSTRUMENTS USED TO COLLECT DATA Dear Students, This is a survey being carried out at the Excelsior High School to determine the amount of students that peer pressure affected negatively. Your advised to answer to the following questions truthfully. Since you do not write your name anywhere, no one would ever know that you were the one that had answered the questions. Please be reminded that this is not a test so there are no wrong or right answers . All persons who are answering the questions are required to tick the answer to their choice. Thank you, Yours truly, QUESTIONNAIRE 1. Sex Male ( ) Female ( ) 2. Age 11-13 ( ) 14-16 ( ) 17-19 ( ) 20-22 ( ) 3. Family Background Single Parent ( ) Nuclear ( ) Extended ( ) Sibling ( ) 4. Are you apart of a peer group? Yes ( ) No ( ) 5. Do you consider your peer group to be of good or bad influence? Good ( ) Bad ( ) 6. Is your participation in a peer group affecting your academic performance? Yes ( ) No ( ) 7. What are some of the causes of peer pressure? Family ( ) Friends ( ) Financial Needs ( ) Others 8. Are your teachers or parents complaining about the peers you socialize with? Yes ( ) No ( ) 9. Does your peers, pressure you to do negative? Stealing ( ) Fighting ( ) Lying ( ) Fornicate ( ) 0. Was it your decision to become apart of a peer group? Why? 11. When you meet with your peers, what are some of the major discussions? 12. What are some of the influences being faced because of peer pressure? Smoking ( ) Alcohol ( ) Sex ( ) All of the above ( ) 13. Would you suggest that teenagers are to be apart of a peer group? Yes ( ) No ( ) 14. If the answer to question 13 is ‘yes’, why did you suggest this? It’s good for them to socialize ( ) It will have a positive impact on them ( ) Other 15. How does peer pressure affects your self esteem? Does it let you feel unwanted ( ) Do you feel unattractive ( ) Are you doubtful ( ) Other PROCEDURES FOR DATA COLLECTION A total of 20 questionnaires were prepared and was distributed to the students of the Excelsior High School. It was expected that at least 16 of these would return. In order to investigate how students academic performances are being decreased due to peer pressure, I have chosen random sampling. I have chosen random sampling because these samples were available at the time when the questionnaires were distributed. PRESENTATION OF DATA A total number of 20 questionnaires were distributed to the students of the Excelsior High School. Out of the 20, 20 were returned. Of these 20, 10 were males and 10 were females. RECOMMENDATIONS After carefully analyzing the findings of the research, my recommendations are as follows: * The school board could host a program that educates the students about the negative and positive impacts of peer groups. * Students could visit the guidance counselor on a regular base to be more informed and aware about the different types of peer groups. Parents could monitor their children by getting to know the type of friends they keep and checking their books more regularly to see how they are performing at school. BIBLIOGRAPHY * CXC: New Edition: Social Studies Essentials * kentcrockett. blogspot. com * www. notesmaster. com ANALYSIS AND INTERPRETATION OF DATA CHART 1: LINE GRAPH SHOWING THE PERCENTAGES OF INFLUENCES FACED BY STUDENTS BECAUSE OF PEER PRESSURE In chart 1, 50% of the respondents indicate that they are being pressured to have sex, 5% said smoking, 35% said alcohol, while the remaining 10% admit o doing all of the above. CHART 2: BAR GRAPH SHOWING THE PERCENTAGES OF RESPONDENTS INDICATING THAT THEIR PARENTS OR TEACHERS ARE COMPLAINING ABOUT THE PEER GROUPS THEY SOCIALIZE WITH In chart 2, 75% of the respondents stated that their parents or teachers complained about the group they socialize with and the remaining 25% stated no. TABLE 1: SHOWING THE PERCENTAGES OF RESPONDENTS THAT STATED THAT THEY ARE BEING PRESSURED BY THEIR PEERS TO DO NEGATIVE Negative | No. of students| Percentages | Stealing| 4| 20%| Fighting| 4| 20%| Lying| 5| 25%| Fornicate| 7| 35%| Total | 20| 100%| Within the school, 20% or 4 of the respondents stated that they are being pressured by their peers to steal, 20% or 4 stated for fighting, 25% or 5 for lying and the remaining 35% or 7 stated they fornicated. INTERPRETATION OF DATA Within Excelsior High School, the male to female ratio stands at 10:10, with 10 males and 10 females answering the questionnaires. These persons fell between the ages of 14-16 years, which accounted for 40% of the respondents. 25% of the respondents within the school stated that their parents or teachers did complain about the peer groups they socialized with. This was evident in 10% that admit to doing all of the above faced because of the influences per pressure. The 20% of respondents that stated that they are pressured to do negative (such as fighting) by their peer groups coincides with the 5% that stated they are smoking. FINDINGS The research revealed that: * That students within the Excelsior High School are being affected because of the peer groups they are in. * That teachers or parents are complaining about the type of peer group they are socializing with. * That being in peer groups has a high impact on teenagers.

Strategic Management Procedures Case Study Example | Topics and Well Written Essays - 2500 words

Strategic Management Procedures - Case Study Example Strategic planning is viewed to possess many advantages in the management aspect of the institution. These advantages manifest as this approach generally maintains the focus of the group towards their objectives and goals. Also, strategic planning also ensures that the different factors involved in the group's action are indeed incorporated and be well regarded in their plan ahead of time. Management who uses this approach becomes fully aware of the things and aspect that must be dealt with thus minimizing the certain issues of uncertainty and disconcertment. In addition to that, the efforts of the groups are well distributed to all the works and issues that must be addressed thus, minimizing waste and worthless efforts. However, strategic planning also do posts several disadvantages to the group and this is mainly related to cultural changes and ambiguity in the plan. Commonly, strategic planning comes in contrast with prevalent cultural trend in a certain locality thus, this approa ch also require change and adaptation when it comes to its implementation. Another is the ambiguity regarding the planning part where the strategy is mainly formulated with underestimation and overestimation, coordination failure, failure in following the created plan, resistance to the implementation of the plan, and others. If critically analyzed, it is evidently true that the advantages of strategic planning do outweigh is disadvantages regarding the achievement of the goals and objective of the group. The main roots this approach flaws can actual be viewed to be in relation to the culture trend and the planning itself. Strategic planning is indeed relevant because it can actually focus the efforts of the groups to the objective and keep all pertinent issues and aspect at perspective however, the plan itself must be created with the participation of every individual in the group for it for efficiently function. The group itself is composed of different individual and that their presence and support is indeed valuable thus they must all be regarded in the aspect of planning. If this concept if significant implemented in the formulation of the strategic management approach then the said value can actually be advantageous for the group towards the achievement of their primary goals and objectives. Case Based Analysis Today's business world is totally different form what the business industries were about ten years ago. Indeed, with the introduction of Information Technology to the globe, along came the different innovations for the business activities in the present system of global trade. This is the reason why many traditional organizations take the option in changing the way they approach the business world in attaining their goals of gaining profit. Among the corporations usually changing their systems are publishing business corporations. This is mainly due to the fact, that with the business of information distribution, a larger scale of customers is needed to support the said industry. Surely, with the traditional set up of business industries, a corporation's aim of reaching the most number of customers may not be that possible. But because of the emerging of virtual business and e-commerce, reaching a worldwide range of different customers had been possible for publishing companies in t he present